10 Fashion Brands That Are Killing It On Facebook

Fashion Brands generally have a strong presence in social media. Our fashion appetites as consumers are usually large. While big brands have good following because their brand names have existed for a long time, it can be a bit harder for new brands or Startups. A vibrant social presence helps the brands maintain their relevance in the highly competitive marketplace and keeps reminding their fans about new launches. But not every brand succeeds in really engaging their customers despite having spent millions. Let us have a look at a few excellent examples of how some fashion brands are killing it on Facebook with their innovative strategies and creative posts. You don’t need to be a fashion brand to follow. Every industry needs to be creative, so read on.

1. Classic Polo

Classic Polo range today, comprises of T-shirts, Shirts, Trousers, jackets, sweaters, cargo's, denim, sportswear, lounge wear thus making the brand a complete men’s wardrobe solution. Looking into the dynamics of current day’s hyper exposed consumer preference, Classic Polo launches 3-4 new designs every day to fulfill the fashion appetite of the market.

Classic Polo covers the length and breadth of the country with 55 Exclusive Stores, 4500 Multi Brand Outlets, 65 Large Format Stores such as Shoppers Stop, Centrals, Globus, Pantaloon, Reliance Trends etc., in addition to 13 shop ’n’ shop arrangement. The brand has a massive 1 lakh sq.ft warehouse, 7 hubs across the country to cater to the market needs. This is a unique strength of the brand which not many can boast about.

2. Burberry:

Burberry heavily uses striking images to make the page pop out. The images feature their most recognizable products aesthetically. Most of the posts display a dedication towards their classic creations. There is a consistency in its content in terms of the choices of products and images that adds to the brand pull. All the posts contain visual content for higher stimulus and engagement. About 33 percent posts are videos. They are naturally very high quality images that are connected to the premium brand image they portray. Did we tell you that they have amassed more than 16 million fans?

3. Adidas Soccer:

Adidas thought the 2010 football world cup to be a good opportunity to increase their brand image as well as awareness. As it was happening in Africa, where many struggle with the challenge of the HIV epidemic, they took up a charity campaign themed it around the issue. This increased brand awareness and reach exponentially and made people interact directly with the brand crossing a million fans in no time. It also established them as a socially responsible brand.

With the arrival of one of the biggest events in the world in 2010, Adidas choose to partner with Facebook to connect with football fans around the world and join the conversation. We wanted to deliver the fans of our truly unique experience throughout the tournament through our players, teams and products. Facebook helped us in achieving this- Geatano Squillante, Head of Social and Digital Media, Sports performance division, Adidas

Their current Facebook audience is over 21 million fans!

4. Lacoste:

The French fashion major not only wanted Facebook fans but wanted to increase traffic and sales in there website through Facebook. So, they made targeted Facebook adverts aiming at specific age and gender groups in some very specific geographic markets. They received millions of impressions and it was one of the most successful ads in history that delivered 500 times more conversion compared to their generic adverts. (Full case study)

In terms of content being posted, currently 25 percent of their posts are video and 75 percent images! They also cross promote their other social media with their Facebook audience of 13 million.

5. Levis:

Levis already had a strong social presence. But when it wanted to enhance its grip on small US towns, they ran a very targeted geographic ad campaign than enhanced their fan count by 35 percent in no time. It ran premium ads that doubled the website traffic in a matter of minutes. It also offered in-store discounts through the ad, thus increasing genuine footfalls in their retail stores.

The current Facebook strength of Levis is over 21 million fans. As an interesting content storytelling initiative, Levis has partnered with musicians and have set up their storytelling “live in levis” stories. These are shared on Facebook with fans as musicians share their personal stories.

6. Umbro:

The British apparel brand took its “Tailored by England” to Facebook by buying a “reach block”. That means it opted to pay for an entire geographic block where their ad is shown to 100 percent of the people within that block. Although a well-known British brand, it had minimal awareness in Africa and it chose the 2010 soccer world cup. It made the brand awareness increase among populations that are otherwise hard to reach and enhanced its number of leads and conversions in due course of time.

7. Allen Solly:

Bringing the concept of ‘Friday Dressing’ to menswear in India, Allen Solly is known as an understated yet upbeat work wear brand. Breaking away from convetions, Allen Solly stomped all the rules when it came to corporate dressing. Ditching the black, greys and whites, the brand aimed to add a pop of vibrant personality to formal wear with its range of clothing for women and men. With work cultures getting more relaxed and ditching norms, the new age workforce can now dress fashionably smart and express their individual style with Allen Solly’s range of clothing. Termed as ‘work casuals’ the collection ranges from shirts, T-shirts, chinos, trousers, jeans and jackets for men, while for women the plethora of styles range from dresses, skirts, blouses, pants and tunics.

8. Wrangler:

Wrangler is an American manufacturer of jeans and other clothing items. The company was established in the year 1947. However, the brand caters high-quality clothing for men especially. It also gives warranty of 1 year on every product.

9. Numero Uno

The company was launched in 1987. The company caters a wide range of products including jeans, t-shirts, skirts, shorts, sweaters and much more. Also, it deals in footwear, bags, belts and fashion jewelry.

10. Monte Carlo

Monte Carlo is a fashion house with an eclectic mix of clothing for men, women, and tweens. Actually, the company comes with a utilitarian, trendy and premium quality approach to clothing. Additionally, it caters a wide range of clothing items. The list includes jackets, jeans, trousers, shirts, sweatshirts, sweaters, coats, t-shirts, tops, cardigans, tracksuits, denim, thermals and much more.